Digital Marketing Manager (ORM)

From 3 to 6 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Job Purpose:A community manager/ORM is responsible to monitor, connect, converse, engage and enhance the brand's digital reputation. This person should aid NH’s patients by acting as a central point of contact for leveraging the brand's online reputation; to support various objectives for reputation, branding and audience engagement


Job Responsibilities:

  • Actively monitor and review user comments, suggestions, feedback and complaints across online channels and platforms manually and using the related tools wherever possible
  • Connect, converse, and engage with the target audience on digital platforms across, on behalf of the brand thereby attending response management
  • Promptly respond to negative comments, feedbacks, redressing complaints within client s specified turn-around time thus making the user journey with the brand worthwhile
  • Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online
  • Acknowledging compliments on digital platforms
  • Effectively identifying andutilisingsocial listening tools for response management
  • Sharing the brand comments on a real-time basis with the respectiveunits, regional marketing associates
  • Categorisedata, prepare and share reports depicting an overview of the brand’s performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully
  • Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating, and sharing insights through analysis of incoming audience s comments, conversations, complaints, and feedbacks about the brand
  • Recommending suggestions for improvements by preparing presentation reports over conversationsanalysedthrough tool comprising the below:
  • Noting and highlighting what are people talking the most about the brand - sentiment summary -Which social platform or a blog or a review site has received the maximum buzz in terms of people talking :
- Any specific enhancement people want from the brand
- Any aspect of existing customers dislike about the brand
- Which state or region from where conversations are highest or lowest
  • Benchmarking the brand against the competition on the same metrics
  • Maintain and circulate daily, weekly, and monthly ORM reports to internal departments for their information and further action
  • Assist in new benchmarks within social media networks


Desired Candidate Profile

Candidate Requirements:-



Knowledge and Skills:

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • 3+ years of work experience with a brand, digital / social / advertising / creative / media agency. ORM, healthcare experience preferred
  • Proven ability of handling multiple ORM campaigns for big brands will be an added advantage

Technical Skills Requisite:

  • Professional-level proficiency in English, excellent written oral communication, MS-Excel skills
  • Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
  • Basic knowledge of social media/digital listening tools like Brandwatch, Meltwater, etc.
  • Experience of working with CRM tools like Salesforce, Zoho, Hubspot will be an added advantage

Behavioural Skills Requisite

  • Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept at working in a dynamic team structure



Education

UG:Any Graduate

Company Profile

Narayana Health

Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals across the country, with a particularly strong presence in the southern state of Karnataka and eastern India, as well as an emerging presence in northern, western and central India. Our first facility was established in Bengaluru with approximately 225 operational beds and we have since grown to 21 Hospitals + 1 Cayman Islands and 6 heart centres, 19 primary care facilities across India and an international hospital in the Cayman Islands. The group now features over 5,859 operational beds through a combination of greenfield projects and acquisitions. We believe that the "Narayana Health" brand is strongly associated with our mission to deliver high-quality, affordable healthcare services to the broader population by leveraging our economies of scale, skilled doctors, and an efficient business model.


In aggregate, our centres provide advanced levels of care in over 30 specialties, including Cardiology and Cardiac Surgery, Cancer Care, Neurology and Neurosurgery, Orthopaedics, Nephrology and Urology, and Gastroenterology.

Company Info
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Contact Company:Narayana Health

Website:http://careers.narayanahealth.org

Salary:

Not Disclosed by Recruiter

Role Category:

Digital Marketing

Role:

Digital Marketing - Other

Employment Type:

Full Time, Permanent