Manager – Marketing ( Retail Health)

From 3 to 6 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

The incumbent will execute marketing strategies designed to create brand & service visibility and community connect for NHs retail initiatives. The role involves analyzing data to arrive at customer segmentation, consumer research, end-to-end planning and execution of marketing campaigns and working with external agencies to deliver engaging customer-oriented campaigns and communication. The right candidate is expected to be comfortable with data analysis, leverage data for insights and utilize the CRM system to reach out to customers in an effective and optimal way. The incumbent is also expected to work with the internal digital marketing team and agencies and drive online digital marketing strategies for ensuring a focused reach to the relevant customer cohorts.

  • Initiate and drive discussions with the business owners to understand and identify potential opportunities for marketing
  • Analyze customer data for behavioral insights and plan marketing activities supported by data
  • Design and conduct interviews, surveys, and customer discussions to understand customer needs and behavior
  • Conceptualize innovative campaigns to drive demand and deliver visibility for the identified business initiatives
  • Prepare the brief and campaign highlights for partner agencies to design customer-oriented marketing campaigns
  • Identify, through use of data and trend analysis, customer preferences related to content
  • Develop, by partnering with internal stakeholders and external agencies, engaging content for customers that is designed to stand out and enhance brand & product / service recall
  • Propose the budget for the marketing campaign
  • Plan and execute the monthly marketing calendar within the approved budget
  • Identify the optimal communication channels to deliver maximum business impact
  • Evaluate customer experiences and response to triggers through a continuous A/B testing
  • Utilize the CRM to segment customers, identify appropriate cohorts and execute a robust customer engagement program through appropriate channel touchpoints
  • Work with the internal digital marketing team and external partner agencies and drive online digital marketing strategies for delivering a strong ROI performance
  • Measure, evaluate and report campaign performance metrics.

The ideal candidate should be having

  • Comprehensive domain knowledge
  • Creative thinker with an ability to convey a concept in simple yet engaging manner
  • Strong entrepreneurial ability
  • Effective communicator, both verbal and written
  • Have a keen sense of aesthetics and an eye for detail
  • Ability to work with minimal supervision
  • Prepared to make mistakes and remain motivated to get it right
  • Strong sense of integrity
  • Effective team player

Other requirements

  • 3+ years of experience in service marketing and /or brand management in a D2C business environment.
  • Experience of planning end-to-end marketing campaigns .
  • Experience of having worked with and executed campaigns using a CRM platform .
  • Ability to analyze data and knowledge of web analytic tools for arriving at data driven insights.
  • Post-graduate degree in Business will be preferred.

Key Skills
Skills highlighted with ‘‘ are preferred keyskills

Education

UG:Any Graduate

PG:Any Postgraduate,MBA/PGDM in Advertising/Mass Communication, Marketing

Company Profile

Narayana Health

Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals across the country, with a particularly strong presence in the southern state of Karnataka and eastern India, as well as an emerging presence in northern, western and central India. We believe that the Narayana Health brand is strongly associated with our mission to deliver high-quality, affordable healthcare services to the broader population by leveraging our economies of scale, skilled doctors, and an efficient business model.
In aggregate, our centres provide advanced levels of care in over 30 specialties, including Cardiology and Cardiac Surgery, Cancer Care, Neurology and Neurosurgery, Orthopaedics, Nephrology and Urology, and Gastroenterology.
Company Info
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View Contact Details+

Contact Company:Narayana Health

Address:NARAYANA HRUDAYALAYA PHARMACY,258/A,A unit of Nara, yana Hrudayalaya Limited,Bommasandra Industrial Ar, ea, Hosur Road Anekal Taluk,BANGALORE, BANGALORE, Karnataka, India

Salary:

Not Disclosed by Recruiter

Role Category:

Marketing

Role:

Marketing Manager

Employment Type:

Full Time, Permanent