Regional Head – Digital Marketing

From 10 to 15 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

About NH:

Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals in India and Overseas. Our mission is to deliver high quality, affordable healthcare services to the broader population.

For more details please refer to our website at : https://www.narayanahealth.org

Job Purpose:

As the Regional Head - Digital Marketing, the person will be responsible for setting up, implementing, and handling the region’s digital marketing strategy for NH. Digital marketing strategies are extremely important for NH’s success, so this person will play a crucial role in achieving our business goals and objectives. We are expecting the candidate to have experience and a big passion for digital technologies, innovation and utilizing different digital marketing channels.

Job Responsibilities:

Financial Growth:

  • Drive key product campaigns to optimize reach and footfall
  • Focus on Organ Transplant Programs across units
  • Support Neighborhood program
  • Support sales team in rolling out initiatives effectively and seamlessly
  • Work closely with units and support Clinician engagement and geography development
  • Support units to develop and sustain effective PR activities
  • Support launch and plan sustenance of new programs
  • Improve lead generation through SEM Campaigns for all COEs
  • Identify and run effective campaigns for High value procedures
  • Effective tracking of leads to increase revenue
  • Drive brand campaigns on social media for brand visibility
  • Consistent content generation - Webinars, Blogs, PR Stories, Social Media Posts, Videos

Organizational Learning:

  • Skill development workshop / program on select marketing funnels
  • Impart periodical training on Digital Marketing tools
  • Innovative and engaging ideas to units for driving employee engagement and motivation at workplace
  • Timely conducting of data analysis with help of MIS team to draw inferences and develop and recalibrate strategy
  • Plan innovative ideas / campaigns in line with the strategy

Customer Engagement & Quality Improvement:

  • Identify 1 department / clinicians along with marketing heads per unit
  • Develop and help implement effective program at units for respective clinician
  • Support units with effective communications and tools for promoting the initiatives
  • Work closely with custodians in handling issues and support with resolutions
  • Keep actively tracking KPIs like VC, App Downloads
  • Work closely with Service Excellence managers in driving reviews on Google
  • Actively monitor patient complaints and revies with special focus on timely response

Candidate Requirements:

Education: Bachelor’s/Master’s

Experience: 10-15 years

Knowledge and Skills required:

  • Ability to comprehend written instructions given by the related departmental personnel.
  • Ability to plan & organize ones work schedule effectively.
  • Speaking and listening are essential requirements to understand and carry out the instructions given by the supervisors and other related departmental personnel.
  • Trustworthy with attention to confidentiality.
  • Affinity to work in team.
  • Enthusiasm.
  • Should be always ready for unplanned events and programs, always ready.
  • Agile and responsive. Proactive, committed approach in prioritizing tasks in alignment to the Region’s priorities.
  • Engage well with the FDs and the Marketing Heads of units for planning and feedback.
  • Training and educating all key stakeholders on the tools of digital marketing.
  • Innovation that translates into great mindshare as well as good will for NH brand.
  • Monitoring of competition for the innovation they are employing.



  • Education

    UG:Any Graduate

    PG:Any Postgraduate

    Company Profile

    Narayana Health

    Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals in India and Overseas. Our mission is to deliver high quality, affordable healthcare services to the broader population.

    For more details please refer to our website at : https://www.narayanahealth.org

    Company Info
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    View Contact Details+

    Contact Company:Narayana Health

    Website:http://careers.narayanahealth.org

    Salary:

    Not Disclosed by Recruiter

    Role Category:

    Marketing

    Role:

    Marketing Manager

    Employment Type:

    Full Time, Permanent